Campus Suite Academy

Professional Development Webinar Series

5 Essential Steps to Building Your School Brand

Free on-demand video


Image goes a long way in perception, and schools are no exception. It’s time to take a long hard look at your school brand, and start taking a strategic approach in how your brand can help you achieve your communication goals.

The 5 Essential Steps to Building Your School Brand webinar by the Campus Suite Academy walks you through the steps school communicators should follow to create a school brand that not only looks great, but works beautifully to help engage your school community.

A must-watch for superintendents, senior school administrators, and school communicators, this webinar reviews branding best practices that can be applied in any district or private school setting.

Webinar attendees will learn:

  • How to audit and learn from your current school brand
  • How messaging and design intersect to form a powerful brand
  • Keys to developing a distinctive voice for your school brand
  • How to use all your digital channels to depict your branding mission

You can also participate in the live Q&A during the presentation with Campus Suite staff and featured presenters. All webinar participants will receive a free School Communications Planning Guide and certificate of completion.

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About the presenters


Jay Cooper is the marketing manager and content strategist for Campus Suite. A former journalist and school public relations specialist, Jay’s experience spans marketing and communications for industry, K-12 and higher education. He has helped businesses, schools and colleges use the power of web communications to improve their image, generate support, and optimize relationships.


Campus Suite co-founder Steve Williams brings more than 20 years experience in designing and building websites for schools and colleges – large and small, public and private. He and his team at Campus Suite have simplified the process of creating professional-looking, high-performing school websites.  Steve's mantra focuses on creating "powerful connections" through content tools that are easy to use, and design that's easy to access.

Resources to help you grow.

Credit where credit is due

All Campus Suite Academy webinar participants receive a ‘Certificate of Completion’ for attendance and participation. Build your continuing education portfolio by attending this and other courses offered through the Academy.


Free school social media guide

This guide is your go-to resource for building your school’s social media foundation. It provides how-to methods, best practices and real examples of how schools are using social media.


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