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Campus Suite Academy

Professional Development Webinar Series

How to Create a School Marketing Plan that Makes an Impact

Free webinar video on-demand 



Today’s school marketplace is competitive, and families are shopping for the best learning experience available. With limited resources to put toward your district or school communication and marketing, it is more important than ever that your efforts are making an impact.

You need to be research-driven in your approach, strategic in your activities and resourceful in making the best use of your assets.

This webinar will provide an overview of a planning process that will assist you in developing a multi-year organizational plan, school marketing plan or single issue campaign using the same simple template and tips. 

Webinar attendees will learn:

  • The 4-step PR process
  • Easy and inexpensive research methods
  • How to identify and reach your key audiences
  • How to build measurable objectives
  • How to track and evaluate your progress

You can also participate in Q&A during the presentation with Campus Suite staff and featured presenters. All webinar participants receive a free School Communications Planning Guide and certificate of completion.

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About the presenters


Jay Cooper is the marketing director and content strategist for Campus Suite. A former journalist and school public relations specialist, Jay’s experience spans marketing and communications for industry, K-12 and higher education. He has helped businesses, schools and colleges use the power of web communications to improve their image, generate support, and optimize relationships.


With more than 20 years in the field, Trinette Marquis is passionate about improving school community relationships. She excels in research, strategic planning, re-branding, PR coaching and district-wide training. Past president of the California School Public Relations Association, Trinette is an author, member of the NSPRA and regularly presents to national audiences on school communication, leadership and change. She can be reached via LinkedIn or Twitter.

Resources to help you grow.

Credit where credit is due

All Campus Suite Academy webinar participants receive a ‘Certificate of Completion’ for attendance and participation. Build your continuing education portfolio by attending this and other courses offered through the Academy.


Free school social media guide

This guide is your go-to resource for building your school’s social media foundation. It provides how-to methods, best practices and real examples of how schools are using social media.


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