Campus Suite Academy

Professional Development Webinar Series

SPECIAL EDITION: Return-to-School Planning

How to Rise Above the Return-to-School Noise to Best Engage Parents

Free Webinar On-demand Video

Cutting through the back-to-school noise these days is no easy task. The wave of angst and worry about the unknowns with this school year is playing out on all social media platforms. It can be overwhelming.
As we start this school year there are many ways you can and should prepare your communications so that your school system’s voice is amplified, credible and focused on clear goals that you face right now. We’ll show you how to do that and offer clear, actionable ideas to get you started right away.

Join presenters Carole Dorn-Bell and Sara Smith from Allerton Hill Communications and register now for this free webinar to get the latest tips on how to elevate your school communications above the noise.

Here’s what you’ll learn:

  • Actionable ideas for your back-to-school communications strategies
  • How to keep your communications fluid around remote learning, COVID screening, hybrid scheduling, and other return-to-school issues
  • How to prepare on social media – what to do and what not to do
  • Best practices in communications to reach and engage all stakeholders

Webinar participants receive a free Communications Planning Guide and a certificate of completion.

Webinar sign-up

About the presenters..

Carole Dorn-Bell brings more than 20 years experience to Allerton Hill Communications. Well respected in both the political and educational communities, she focuses on creating multi-pronged approaches to help clients solve critical issues. Carole has a B.S. in English Literature from the University of Cincinnati and a M.A. in Public Policy and Management from Ohio State University. She has held numerous communications positions, in recent years working with school districts to help them find their voice and garner both support and credibility on crises and hot-button issues.
Sara Smith leads the social media strategy team at Allerton Hill, providing strategic planning, end-to-end oversight, and holistic management of social media channels. She has an innate ability to identify needs and propose solutions that help schools tell their story in a creative way. She and her team are able to respond quickly in real-time, minimizing risk and maximizing school community engagement. Sara graduated from Old Dominion University with a Bachelor of Science degree in Communication and earned her MBA from The George Washington University.

Resources to help you grow.

Credit where credit is due

All Campus Suite Academy webinar participants receive a ‘Certificate of Completion’ for attendance and participation. Build your continuing education portfolio by attending this and other courses offered through the Academy.


Free Communications Planning Guide

All webinar attendees receive a free Communications Planning Guide, your go-to resource for putting in place a contemporary school communications plan. Includes how-to methods, best practices and real examples of what's working in other schools and districts.


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