Campus Suite Academy

Professional Development Webinar Series

School Crisis Communication: The Rules of Engagement


Free Webinar: On-demand Video


The Coronavirus COVID-19 outbreak is prompting school districts across the country to take stock of their crisis communications preparedness. This timely webinar is must viewing for any school administrator seeking to learn best practices for responding to COVID-19 or any time-sensitive school public relations issue.

Webinar attendees will learn:

  • A checklist for comprehensive planning around the virus
  • Ready-to-use talking points for addressing the media 
  • Coronavirus communications best practices
  • Examples of what responsive school districts are doing
  • How to make the most of your website in times of crisis
  • How to create an Urgent News Update Center
  • How to develop strong media relations
The Donovan Group's Jerry Gallagher shows media relations best practices, Andrea Gribble of covers how to use social media, and Campus Suite's Jay Cooper shows new tools and tactics schools can use to reach their school communities during times of crisis.

You can also participate in Q&A during the presentation. All webinar participants receive free School Crisis Templates, Coronavirus resource links, School Website Planning Guide and certificate of completion. 

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About the presenters:


Jerry Gallagher is an associate with the Donovan Group, a PR consultancy dedicated to helping schools, districts and educational organizations tell their stories and engage their stakeholders. Jerry spent 19 years as an EMMY-award-winning broadcast journalist in Iowa and Wisconsin, where he reported on education topics, including a special report on Common Core. He earned his degree at the University of Northern Iowa. 


Jay Cooper is the marketing director and content strategist for Campus Suite. A former journalist and school public relations specialist, Jay’s experience spans marketing and communications for industry, K-12 and higher education. He has helped businesses, schools and colleges use the power of web communications to improve their image, generate support, and optimize relationships.


Campus Suite Academy contributor Andrea Gribble is a social media consultant who helps schools celebrate their students and connect communities through Facebook and other social media. She and her team at #SocialSchool4EDU have trained school staff at districts across the country on how to put practical social media programs in place. Reach her at

Resources to help you grow.

Credit where credit is due

All Campus Suite Academy webinar participants receive a ‘Certificate of Completion’ for attendance and participation. Build your continuing education portfolio by attending this and other courses offered through the Academy.


Free school social media guide

This guide is your go-to resource for building your school’s social media foundation. It provides how-to methods, best practices and real examples of how schools are using social media.


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