Campus Suite Academy

Professional Development Webinar Series

Show vs. Tell: How to Use Video to Engage Parents 

Free on-demand video


What do people find when they search for video from your school community? Are they the stories you want to tell? If you just have school board meeting videos posted, that doesn’t capture the true heart of the impact of your work.
Show vs. Tell: How to Use Video to Engage Parents will help you transform how your schools use video to improve engagement with your parents and entire school community. School video storyteller Jake Sturgis will share tips you can start using right away when it comes to recording, editing and posting videos. This webinar will give you the tools and knowledge you need to start creating better video content without needing to spend any additional money on equipment and other resources.

Webinar attendees will learn:

  • 12 tips for creating better videos
  • Secrets to crafting videos for social media
  • How to shift to a storytelling mindset
  • The most important element that drives video engagement
  • What’s working for other schools - great, effective examples

You can also participate in Q&A during the presentation. All webinar participants get a free School Website Planning Guide and certificate of completion. 

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About the presenters:


Jake Sturgis is an expert when it comes to working with video and schools. A champion video storyteller and Accredited Public Relations professional, he worked for more than a decade in school districts before starting his own business in 2014. As founder of Captivate Media + Consultants, his focus has been on helping schools and non-profits use video to help tell their stories. Reach him at


Jay Cooper is the marketing director and content strategist for Campus Suite. A former journalist and school public relations specialist, Jay’s experience spans marketing and communications for industry, K-12 and higher education. He has helped businesses, schools and colleges use the power of web communications to improve their image, generate support, and optimize relationships.

Resources to help you grow.

Credit where credit is due

All Campus Suite Academy webinar participants receive a ‘Certificate of Completion’ for attendance and participation. Build your continuing education portfolio by attending this and other courses offered through the Academy.


Free school social media guide

This guide is your go-to resource for building your school’s social media foundation. It provides how-to methods, best practices and real examples of how schools are using social media.


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