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Create a School Marketing Plan that Makes an Impact

Webinar archive video 
Presented By Trinette Marquis Hobbs of SchoolPRPro
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Today’s educational marketplace is competitive and families are shopping for the best learning experience available. With limited resources to put toward your district or school communication and marketing, it is more important than ever that your efforts are impactful. That means being research-driven in your approach, strategic in your activities and resourceful in making the best use of your assets.

This webinar will provide an overview of a planning process that will assist you in developing a multi-year organizational plan, school marketing plan or single issue campaign using the same simple template and tips. 

Webinar attendees will learn: 

  • The 4-step PR process

  • Cheap and easy research methods

  • How to identify key audiences

  • How to build measurable objectives

  • How to track and evaluate your progress

 

Webinar registration

About the presenter
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With more than 20 years in the field, Trinette Marquis Hobbs is passionate about improving school community relationships.

 

Cutting her teeth with Fortune 500 companies and internet start-ups, Trinette brought her business talents to the schools where she grew up and eventually starting SchoolPRPro to help districts throughout the country. She excels in research, strategic planning, re-branding, PR coaching and district-wide training projects. Trinette holds a masters degree in organizational communication and is accredited in public relations.


Her work has been recognized by the National School Public Relations Association, American Association of School Administrators, Medical Marketing Association and the International Association of Business Communicators. Trinette is a past president of the California School Public Relations Association and regularly presents to national audiences on school communication, leadership and change. She can be reached through email, LinkedIn or Twitter.

  

The Campus Suite Academy offers you resources to help you grow.

Credit where credit is due

 

All Campus Suite Academy webinar participants receive a ‘Certificate of Completion’ for attendance and participation. Build your continuing education portfolio by attending this and other courses offered through the Academy.

school-communication-planning-guide-1.pngSchool Communication Planning Guide

 

This 30-page guide is your go-to resource for building your school’s communication foundation. Guide provides how-to methods, best practices and real examples of how schools are using social media.

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